Gold Winners

Television—Food

Title/Headline: Non-blinking Woman
Name of Product/Service: Carre de Chocolat
Advertiser: MORINAGA & CO.,LTD.
Company: Dentsu Inc.Tokyo
Planner(s): Makoto Shinohara,Tsunao Arita
Creative Director: Yoshihiro Sato
Copywriters: Makoto Shinohara
Agency Producer：Kaoru Okimura
Production CO.: Mothers Inc.
Director: Jun Kawanishi
Cinematographer: Akihiro Okabayashi
Producer: Yoshihiro Matsukuma
Light Director: Hideyuki Fukawa

Main Objective: "We made this commercial to show the appeal of "Carre-de-chocolat", meltingly velvety authentic chocolate, particularly to married women in their 30’s. The concept behind the product is that it can be enjoyed as part of relaxing moments in between their busy household work. The ad was very successful and "Carre-de-chocolat" has become a main brand in the chocolate category even though it was a generic product."