Best-of-Show Winners

Best of TV

Title/Headline: Olympic "Ping Pong"
Name of Product/Service: The Yomiuri Newspaper
Advertiser: THE YOMIURI SHIMBUN
Company: Dentsu Inc.Tokyo
Planner(s): Yoshimitsu Sawamoto
Creative Director: Ichiro Kamata, Yoshimitsu Sawamoto
Copywriters: Masakazu Taniyama, Yoshimitsu Sawamoto
Agency Producer: Tsuguyuki Saito
Production Co.: TYO Production Inc.
Director: Jun Kawanishi
Cinematographer: Akihiro Okabayashi
Producer: Takeshi Fukuda, Hidetatsu Yamashita

Main Objective: Yomiuri Newspaper is an official press partner of JOC, the Japan Olympic Committee. The TV commercial was intended to communicate this fact and at the same time show in an entertaining manner the tenacity and strong commitment with which Yomiuri reporters provide news to their readers. We received a very positive reaction from readers and a lot of praise from within the newspaper as well.