2006 TAPAA WINNER LIST |
|
| |
|
| Online |
| Best Simple Banner |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
adidas KG3 dragon (blow smoke banner) |
adidas KG3 limited edition "dragon" shoe launch |
adidas China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Silver |
THE FOOD CHAIN |
Public Service |
Japan Advertising Council |
DENTSU INC. |
Japan |
| Bronze |
Big Curser |
ThinkPad X60 |
|
OgilvyOne Beijing |
Mainland China |
| Merit |
Slot Machine |
Marrow Donor Program |
Japan Marrow Donor Program |
DENTSU INC. |
Japan |
| Merit |
A Gripping Story |
Quattro |
|
OgilvyOne Beijing |
Mainland China |
| Merit |
adidas Yoga, become the woman you want to be |
adidas women sports wear |
adidas China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Best Rich Media Banner |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Her Past |
Public awareness message (HIV awareness) |
Japan Advertising Council |
DENTSU INC. |
Japan |
| Bronze |
Born from Obsession |
Nike AirMax 360 |
Nike |
OgilvyOne Worldwide |
Korea |
| Merit |
Mother's Talk |
Public Service |
MASAKI KAWADE |
DENTSU INC. |
Japan |
| Merit |
ByungPoong(a Folding Screen) |
IBM eServer BladeCenter |
IBM |
OgilvyOne Worldwide |
Korea |
| Merit |
The Sprouting Tree |
IBM SMB FORUM 2006 |
IBM |
OgilvyOne Japan |
Japan |
| Best Beyond the Banner |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Shibaura Island |
Cape Tower / Globe Tower Condominium |
Mitsui Fudosan Co., Ltd. |
DENTSU INC. |
Japan |
| Bronze |
Sea Level |
Global Warming |
Japan Advertising Council |
Dentsu Inc.Tokyo |
Japan |
| Merit |
adidas women widget(PC only). |
adidas women sports wear |
adidas China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Merit |
Semir Celebrity Webcam |
Semir Fall & Winter Collection |
Semir China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Merit |
aixinxingdong.cn (love movement) |
Mary Kay's Charity Photoblog |
Mary Kay Cosmetics China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Best Content Sponsorship Banner |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Moto Lipsync DIY Miniz Competition |
Mobile Phones |
|
OgilvyOne Beijing |
Mainland China |
| Bronze |
Online Check-in/Puzzle |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Sweepstake Launch/Hopscotch |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Fare 48/Countdown |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
The Challenge to Create Space Food Sushi |
Sushi for space food |
MINAMOTO |
Dentsu |
Japan |
| Best Fresh Approach Ad |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
9-hour Gesture |
Self Promotion banner |
Bascule Inc. |
DENTSU INC. |
Japan |
| Bronze |
WHO IS MOOCS |
MOOCS (Online Music Store) |
NIFTY Corporation |
DENTSU INC. |
Japan |
| Merit |
GLOBAL RESEARCH SHOW |
program of FM Broadcasting |
TOKYO FM Broadcasting Co., Ltd. |
DENTSU INC. |
Japan |
| Merit |
PLAY MUSIC PLAYER |
TOYOTA bB |
Jiro Nakazawa |
DENTSU INC. |
Japan |
| Merit |
Moto Lipsync DIY Miniz Competition |
Mobile Phones |
|
OgilvyOne Beijing |
Mainland China |
| Best E-Mail Ad |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
JBaby |
Johnson's baby softcare wipes |
Johnson & Johnson |
McCann-Erickson Taiwan |
Taiwan |
| Bronze |
adidas women widget(PC only). |
adidas women sports wear |
adidas China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Merit |
Asia Miles TRM (Bee + Birds) |
Cathay Pacific Airways |
Cathay Pacific Loyalty Programs |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
戀愛決勝點之女人心機 Love turnpoint, women’s device |
華歌爾 Wacoal-series |
台灣華歌爾股份有限公司 TAIWAN Wacoal Co. |
Penetration Internet Marketing Co. |
Taiwan |
| Merit |
King Kong |
Northwest Airlines |
Northwest Airlines |
OgilvyOne worldwide Hong Kong |
HongKong |
| Best Animation Ad |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
K+ Big-Bang Campaign |
Yahoo!Kimo K+ |
Yahoo!Kimo Taiwan |
wwwins Consulting / 知世網絡股份有限公司 |
Taiwan |
| Silver |
Have you been there…? |
NISSAN |
Yulon Nissan Motor Co., Ltd |
wwwins Consulting / 知世網絡股份有限公司 |
Taiwan |
| Bronze |
iCoke FIFA 2006 World Cup Campaign |
Coca-Cola China |
Coca-Cola China |
wwwins Consulting Greater China / 上海知世營銷咨詢有限公司 |
Mainland China |
| Merit |
MInoxyl Effect |
MInoxyl (Hyundai Pharm.) |
|
Diamond Ogilvy |
Korea |
| Merit |
HP PSG e-mail |
China HP |
|
TRIO Digital Integrated |
Mainland China |
| Merit |
Rear-view Mirror Musical |
smart |
DaimlerChrysler Taiwan Ltd. |
wwwins Consulting / 知世網絡股份有限公司 |
Taiwan |
| Others |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
The Audi Q7 Adventure Chronicles |
Q7 |
|
OgilvyOne Beijing |
Mainland China |
| Silver |
aixinxingdong.cn (love movement) |
Mary Kay's Charity photoblog |
Mary Kay Cosmetics China |
OgilvyOne Worldwide, Shanghai |
Mainland China |
| Bronze |
Ogilvy Christmas Card |
Ogilvy |
Ogilvy Hong Kong |
OgilvyOne worldwide Hong Kong |
HongKong |
| Merit |
60th Anniversary Sweepstake game |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Where is W? |
Wedding Ceremony Corporation |
UI-BELLMONY |
DENTSU WEST JAPAN INC. |
Japan |
| Merit |
Get Closer to Jay Chow |
Motomusic |
|
OgilvyOne Beijing |
Mainland China |
|
| Outdoors |
| Billboards |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Have America at your feet. Only United connects you faster to over 210* U.S. cities. |
United Airline |
United Airlines Hong Kong |
Fallon Asia |
Singapore |
| Merit |
FS-Missionary |
Four Seasons Personal Lubricant |
Australian Therapeutic Supplies |
Grey Worldwide Beijing |
Mainland China |
| Merit |
Pillar |
Jenga |
|
10AM Communications |
Singapore |
| Merit |
Graveyard |
Cancer Patients Aid Association |
Cancer Patients Aid Association |
Everest Brand Solutions Pvt Ltd |
India |
| Posters |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Got it? |
Mooter |
Mooter ,Inc. |
DENTSU INC.KANSAI |
Japan |
| Merit |
Graveyard |
Cancer Patients Aid Association |
Cancer Patients Aid Association |
Everest Brand Solutions Pvt Ltd |
India |
| Merit |
Beach boy/Beach girl |
Sunblock |
JIANGSU LONGLIQI BIOSCIENCE |
SHANGHAI GUANTANG ADVERTISING |
Mainland China |
| Merit |
Take Charge |
FIBE MINI |
|
HAKUHODO Inc |
Japan |
| Transport |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Dried Kelp & Squid |
AJINOMOTO(seasoning) |
AJINOMOTO CO., INC. |
HAKUHODO Inc. |
Japan |
| Merit |
DHL Bus Platform Intermotion |
DHL |
Kunming Tom Fench Media Co.,ltd |
Kunming Tom Fench Media Co.,ltd? |
Mainland China |
| Merit |
Suntory Scale-shaped in-train Ad |
Suntory Scale-shaped in-train Ad |
SUNTORY LIMITED |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Wear a condom or beware! |
Public Service Ads |
USAID/Family Health International |
Leo Burnett Indonesia |
Indonesia |
| Spectacular |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Mask |
Cold Extra |
GSK |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Automatic sliding door |
Birdy Folding Bike |
Pacific Cycles |
Interface Taiwan |
Taiwan |
| Merit |
Polar Bear |
WWF |
|
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Print |
| Automotive |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Nocturnal animal - Tree Frog, Bat, Owl |
Grand Dink 250 |
KWANG YANG MOTOR CO., LTD. |
BBDO Taiwan Advertising Limited |
Taiwan |
| Merit |
Foundation |
Kawasaki ZZR 1400 Motorbike |
Kawasaki |
Grey Worldwide: HK |
HongKong |
| Merit |
Remove the hood |
Saab 93 convertible |
Saab |
BBDO Taiwan Advertising Limited |
Taiwan |
| Merit |
Small but tough |
Polo |
|
DDB Worldwide Ltd. |
HongKong |
| Beverage - Non-alcoholic |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
“The Seven Dwarfs” |
Bright Hi-Calcium Milk |
Bright Milk |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
Mermaid |
more water |
Vedan |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Can |
HeySong ENERGY |
HeySong |
Publicis Taiwan |
Taiwan |
| Merit |
Apple/Pear/Lemon |
Tang - Fruit Tea |
Tang |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Beverage - Alcoholic |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Sun Burn |
SNOW Beer |
|
Charm Communications Group |
Mainland China |
| Silver |
Angel |
Whisky/Macallan |
Maxxium Taiwan |
DDB Worldwide inc |
Taiwan |
| Merit |
“Basketball”/“Gym Ring” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Basketball” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Gym Ring” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Corporate Image |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Vegetables set your body in motion. |
Corporate |
Ajinomoto Co., Inc |
Dentsu Inc.Tokyo |
Japan |
| Merit |
The Plastic Bag |
China Times has been committed to the care of Taiwan for 56 years |
China Times |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
We Create. |
Corporate |
Hitachi, Ltd. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Experience It!! - Toyota Newspaper Ads Supporting the Torino Winter Olympics |
Toyota Newspaper Ads Supporting the Torino Winter Olympics |
TOYOTA MOTOR CORPORATION |
Dentsu Inc.Tokyo |
Japan |
| Electric Equipment |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
DURACELL LONG-LIFE BATTERY |
DURACELL BATTERY |
DURACELL(CHINA)CO.,LTD. |
GUANGZHOU SUNBIRD CULTURE SPREADING CO.,LTD. |
Mainland China |
| Silver |
Spider / Centipede |
OKWAP S858 |
Inventec Appliances Corp. |
UNION ADVERTISING |
Taiwan |
| Merit |
Razor |
Haier Computer |
Haier |
Draft FCB (Shanghai) |
Mainland China |
| Merit |
Z1 |
Motorola, mobile phone |
Motorola |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Merit |
Paper-light Projector |
EMP 1715 Projector |
Epson Hong Kong Ltd. |
Grey Worldwide: HK |
HongKong |
|
| Fashion/Personal Items/Cosmetics |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Porcupine/Swellfish/Cactus |
De Mon Mascara |
Eastern Home Shopping Network |
BBDO Taiwan Advertising Limited |
Taiwan |
| Silver |
Title:Honeybee / Headline:Fragrance of Flowers. |
Love Passport a Bloom (Perfume) |
Fits Corporation K.K. |
JWT Japan (J. Walter Thompson Japan Ltd.) |
Japan |
| Merit |
“Lamppost” |
Converse Bounce Tech |
Converse |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Tree” |
Converse Bounce Tech |
Converse |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Fence” |
Converse Bounce Tech |
Converse |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Lamppost”/“Tree”/“Fence” |
Converse Bounce Tech |
Converse |
Ogilvy & Mather Advertising? |
Mainland China |
| Financial Services |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
The Grandma |
Hsinchu International Bank - The Rock Private Wealth Management |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Silver |
The General |
Hsinchu International Bank - The Rock Private Wealth Management |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
The Grandma/The General |
Hsinchu International Bank - The Rock Private Wealth Management |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
The Profit News / Sales Numbers / The Financial News |
Elite Recruitment |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
China Lotto-Kiss of Live |
China Lotto |
|
Guangdong Tianyi Advertising Co.,Ltd. |
Mainland China |
| Food |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Beef Value campaign |
Quarter Pounder |
|
TBWA\China |
Mainland China |
| Silver |
Hey-Long - SM |
Hey -Long BDF Cinnamon Chili Sauce |
San-Ying foods Co., Ltd. |
EURO RSCG PARTNERSHIP (TAIWAN) LTD. |
Taiwan |
| Bronze |
Long beard |
TAHITIAN Noni |
TAHITIAN Noni |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Seat Belt |
Nestle Fitness |
Nestle |
McCann Erickson Guangming Ltd. |
Mainland China |
| Merit |
Here is the honey-milk ! |
Weigang Dairy |
|
DATANG CLEVERLION ADVERTISING CO.LTD |
Mainland China |
| Merit |
White Plate |
Pasta |
VIETRI Japan Inc. |
OgilvyOne Japan |
Japan |
| Merit |
Kraft Salad Dressing --- lose weight series |
Kraft |
Hane Society(CI) |
JWT |
Mainland China |
| Household Maintenance Product |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Contour Line campaign |
Kimberly Clark, Huggies |
Kimberly Clark |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Merit |
Moth |
Light Bulb |
Philips Lighting Hong Kong |
DDB Worldwide Ltd. |
HongKong |
| Merit |
Mould a delicate Japanese face. |
EverSoft Facial Cleansing Foam |
|
Grey Worldwide: HK |
HongKong |
| Merit |
Reaches Anywhere. Swipe Duster. |
Swipe Duster Campaign |
Sara Lee |
Grey Worldwide: HK |
HongKong |
| Household Appliances/Furnishings |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
PALMER. THE HOME FIRE EXTINGUISHER. |
PALMER-ASIA HOME FIRE EXTINGUISHER |
PALMER-ASIA |
Y&R PHILIPPINES, INC. |
Philippines |
| Silver |
Hoodle |
Lixun Investment Co,Ltd |
Lixun Investment Co,Ltd |
Aries(Guangzhou) advertising Co,Ltd |
Mainland China |
| Merit |
Adoration |
Tile |
Hangzhou Nabel Group Co.,LTD |
BBDO/CNUAC Advertising Co.,ltd |
Mainland China |
| Merit |
Before After |
Mod's Hair |
Unilever |
JWT |
Taiwan |
| Merit |
mountain people craftsmen & golden treasure |
catalog |
|
Rong Jih Enterprise Co., Ltd |
Taiwan |
|
| Media promotion |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Styrofoam/Iron Sheet |
ESPN WWE |
ESPN STAR Sports |
BBDO Taiwan Advertising Limited |
Taiwan |
| Silver |
Mr. Watermelon / Fingerprints / The Lotus |
Discovery Advertising Sales |
|
STW Advertising CO.,LTD. |
Taiwan |
| Merit |
Back-hoes |
Discovery Advertising Sales |
|
STW Advertising CO.,LTD. |
Taiwan |
| Merit |
Post-it |
SONY MicroVault |
Sony Electronics Marketing of Taiwan Ltd. |
UNITED ADVERTISING |
Taiwan |
| Merit |
Good reading. Again and Again. |
Shizuoka Newspaper |
The Shizuoka Shimbun |
Dentsu Inc.Tokyo |
Japan |
| Personal Care |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Sound campaign |
GSK, Fenbid |
GSK |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Merit |
Bulb / Pen |
GSK, Fenbid |
GSK |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Merit |
Clip |
Johnson's Baby Milk Bath |
Johnson & Johnson |
Lowe Taiwan |
Taiwan |
| Merit |
Time for removing your tooth stains! |
LENSENING whitening paste |
Dencare oral care Co. |
Allied advertising, Shanghai |
Mainland China |
| Public Services |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
IF YOU DON'T HELP FEED THEM, WHO WILL? |
CONCORDIA CHILDREN'S SERVICES |
CONCORDIA CHILDREN'S SERVICES |
Y&R PHILIPPINES, INC. |
Philippines |
| Merit |
Matches |
Nature Society Singapore (NSS) |
|
Ad Planet Group? |
Singapore |
| Merit |
Cell Battery Fish |
Mercury Cell Batteries Recycle Hotline |
Mercury Cell Batteries Recycle Hotline |
JWT |
Taiwan |
| Merit |
It’s a small world |
Global environmental concerns |
WWF Japan |
HAKUHODO Inc. |
Japan |
| Retail Services/Food/Stores |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Tree-planting, Desert Part, Waste Hill Part and City Part |
Tree-planting, Desert Part, Waste Hill Part and City Part |
|
Kunming Tom Fench Media Co.,ltd? |
Mainland China |
| Merit |
Shopping Basket / Checkout Counter |
PX Mart |
PX Mart |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Footprint |
MarketFresh |
|
DDB Worldwide Ltd. |
HongKong |
| Merit |
Fresh! |
Corporate |
Hotoda |
McCann Erickson Japan |
Japan |
| Travel/Public Transit |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
We Move the World's Best Horses to Hong Kong |
Cathay Pacific Hong Kong International Races |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Got Rugby on your mind |
Hong Kong Sevens Sponsorship Campaign 2006 |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
PlaystationR2 is now available at the Wing. Cathay Pacific's Award-winning lounge. Goon, make your move. |
Cathay Pacific Airways - Airline of the Year 2006 |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Stars |
Airbus A380 |
Airbus |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Others |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Join the Splash |
Summer Horse Racing |
The Japan Racing Association (Horse Racing) |
HAKUHODO inc. |
Japan |
| Merit |
Dental Checkup? |
Corporate |
Alpha Dental Clinic |
McCann Erickson Japan |
Japan |
| Merit |
OWL |
SONY cybershot |
SONY - Hong Kong Marketing Company |
TBWA\ TEQUILA\ Hong Kong |
Japan |
| Copywriting |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
The Grandma/The General |
Hsinchu International Bank - The Rock Private Wealth Management |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
The Profit News / Sales Numbers / The Financial News |
Elite Recruitment |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
Audrey Hepburn |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Illustration |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
The Grandma/The General |
Hsinchu International Bank - The Rock Private Wealth Management |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Silver |
Contour Line campaign |
Kimberly Clark, Huggies |
Kimberly Clark |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Merit |
Contest for love |
Laohu Yatse |
O2 + Life Co., Ltd. |
UNION ADVERTISING |
Taiwan |
| Merit |
Openchan |
7watch |
|
ＤＥＮＴＳＵ ＩＮＣ． |
Japan |
| Merit |
Openchan |
comic |
President Chain Store Corp |
ＤＥＮＴＳＵ ＩＮＣ． |
Japan |
| Photography |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Fresh! |
Corporate |
Hotoda |
McCann Erickson Japan |
Japan |
| Silver |
The Skirt |
Hearts On Fire |
Hearts On Fire Company LLC. |
Bates Taiwan Co., Ltd. |
Taiwan |
| Merit |
Cut It Out! |
Cutter |
OLFA |
McCann Erickson Japan |
Japan |
| Merit |
“The Seven Dwarfs” |
Bright Hi-Calcium Milk |
Bright Milk |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Tree” |
Converse Bounce Tech |
|
Ogilvy & Mather Advertising? |
Mainland China |
| Special Effects |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Spider / Centipede |
OKWAP S858 |
Inventec Appliances Corp. |
UNION ADVERTISING |
Taiwan |
| Merit |
Cell Battery Fish |
Mercury Cell Batteries Recycle Hotline |
Mercury Cell Batteries Recycle Hotline |
JWT |
Taiwan |
| Merit |
The died ultraviolet ray |
Resistance UV Laundry Powder/ Formosa |
Fomosa |
DDB Worldwide inc |
Taiwan |
| Merit |
Mermaid |
more water |
Vedan |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Art Direction |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
The Grandma/The General |
Hsinchu International Bank - The Rock Private Wealth Management |
Hsinchu International Bank - The Rock Private Wealth Management |
McCann-Erickson Taiwan |
Taiwan |
| Merit |
Iron Sheet |
ESPN WWE |
ESPN STAR Sports |
BBDO Taiwan Advertising Limited |
Taiwan |
| Merit |
Dental Checkup? |
Corporate |
Alpha Dental Clinic |
McCann Erickson Japan |
Japan |
| Merit |
Cut It Out! |
Cutter |
OLFA |
McCann Erickson Japan |
Japan |
| Television |
| Automotive |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Can't Help Doing So |
KYM GP125 |
Kwang Yang Motor Co., Ltd. |
McCann-Erickson Taiwan |
Taiwan |
| Gold |
good taste of shopping |
Fiesta |
Ford |
JWT |
Taiwan |
| Merit |
TIIDA Teaser“The Birth”/ TIIDA Four-door Sedan / Ostriches Buying Jeans ( TIIDA Five-door Sedan) |
NISSAN TIIDA |
YULON NISSAN MOTOR CO.,LTD. |
STW Advertising CO.,LTD. |
Taiwan |
| Merit |
Dog & Cat |
Volvo |
Volvo |
EURO RSCG BEIJING |
Mainland China |
| Merit |
TV |
Focus WRC |
Ford |
JWT |
Taiwan |
| Beverage - Non-alcoholic |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
“Suicide” |
Sprite Music promo |
Sprite |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
Sheer Accident |
Malt Squash |
Kirin Brewery Co.,LTD. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Goldfish |
Diet WAM tea |
Alfine Inc. |
Ogilvy & Mather Japan K.K. |
Japan |
|
| Beverage - Alcoholic |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Soccer |
Pearl River Draft Beer |
|
Shanghai Ogilvy & Mather Advertising Ltd Guangzhou |
Mainland China |
| Silver |
The truth |
Hakutake |
Takahashi Shuzo |
Ogilvy & Mather Japan K.K. |
Japan |
| Merit |
“Archery” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Football” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Basketball” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
“Archery”/“100m Dash”/“Football”/“Basketball” |
Tsingtao Beer |
Tsingtao Beer |
Ogilvy & Mather Advertising? |
Mainland China |
| Corporate Image |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Humanity |
TOYOTA CARS |
TOYOTA MOTOR CORPORATION |
HAKUHODO Inc |
Japan |
| Silver |
Burden |
Retirement wealth planning |
AEGON |
TOPLAN MARKETING COMMUNICATION |
Taiwan |
| Bronze |
10, 20, 30 |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
My First Love + My Brother & Me + Kai Tak Boys |
60th Anniversary Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Appeals to Heaven |
TVBS CARING FOR TAIWAN FOUNDATION |
TVBS CARING FOR TAIWAN FOUNDATION |
STW Advertising CO.,LTD. |
Taiwan |
| Merit |
喷雾篇（spray）/烫斗篇（iron）/摔倒篇（fall） |
Recruitment Website |
才库企业管理顾问（上海）有限公司(Recruit Management Consulting (Shanghai) Co.,Ltd) |
leo Burnett |
Mainland China |
| Electric Equipment |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Apology Press Conference |
Iro-Melo Mix |
DWANGO Co.,Ltd. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Bee/Dog |
Intel-Corporate Image |
Intel Corporation |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Cut Through |
Motorola V3i |
Motorola |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Fashion/Personal Items/Cosmetics |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
BOSOZOKU |
MARATHON76 |
ASICS Corporation |
Aoi Advertising Promotion Inc. |
Japan |
| Merit |
Mosquito |
FairOne |
Elder Pharmaceuticals |
Everest Brand Solutions Pvt Ltd |
India |
| Merit |
Ages |
Nugen |
Nugen |
A-team Marketing Strategy Co., Ltd. |
Taiwan |
| Merit |
Coconut/Fire Hydrant/Van |
adidas |
adidas China |
TBWA\China |
Mainland China |
| Merit |
Atlantis |
Levi’s Korea "LEJ" |
Levi's Korea |
BBDO Korea |
Korea |
| Financial Services |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Burden |
Retirement wealth planning |
AEGON |
TOPLAN MARKETING COMMUNICATION |
Taiwan |
| Merit |
Mouse family |
Lifeforce:Double coverage |
Nippon Life Insurance Company |
Ogilvy & Mather Japan K.K. |
Japan |
| Merit |
An Antique Car |
Personal Loan |
HSBC |
JWT |
Taiwan |
| Merit |
Born Again |
Quality Financial Advisor |
AXA China Region Insurance Co., Ltd. |
Grey Worldwide: HK |
HongKong |
| Food |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Love Letter |
Milk |
Japan Dairy Council |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Lion |
Milk |
Japan Dairy Council |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Love Letter/Lion |
Milk |
Japan Dairy Council |
Dentsu Inc.Tokyo |
Japan |
| Household Maintenance Product |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Best Boss / Rain / Coffee / Lunch / Toilet |
Kiwi Express |
Sara Lee |
Grey Worldwide: HK |
HongKong |
| Merit |
Spiderman |
Prizm Exterior Paint |
Prizm Exterior Paint |
Ogilvy & Mather Advertising? |
Mainland China |
| Merit |
The Moth Hole |
Moth Repellent "Mushuda" |
ST Chemical Corporation |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Toilet |
Kiwi Express |
Sara Lee |
Grey Worldwide: HK |
HongKong |
| Merit |
Gate |
Petlife doggy feed |
UNI-PRESIDENT ENTERPRISES CORP. |
Bates Taiwan Co., Ltd. |
Taiwan |
| Household Appliances/Furnishings |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
A Boy Meets Bears |
LUMIX TZ-1 |
Matsushita Electric Industrial Co., Ltd. |
DENTSU INC.KANSAI |
Japan |
| Silver |
Move Eye |
MITSUBISHI |
MITSUBISHI Electric Co.Ltd. |
versatile advertising ltd. |
Mainland China |
| Bronze |
Grandpa"s Whisper |
BRAVIA LCD TV |
Sony Taiwan |
Dentsu (Taiwan)INC. |
Taiwan |
| Merit |
Adoration |
Tile |
Hangzhou Nabel Group Co.,LTD |
BBDO/CNUAC Advertising Co.,ltd |
Mainland China |
| Merit |
Firework |
BRAVIA LCD TV |
Sony Taiwan |
Dentsu (Taiwan)INC. |
Taiwan |
| Media promotion |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Deadline |
J:COM |
Jupiter Telecommunications Co., Ltd. |
Ogilvy & Mather Japan K.K. |
Japan |
| Merit |
Fishermen |
Shizuoka Broadcasting |
Shizuoka Broadcasting |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Memento |
Select Beauty |
CREDI WORLD |
DENTSU INC.KANSAI |
Japan |
| Personal Care |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Bronze |
Oams |
GSK, Fenbid |
GSK |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Merit |
Flatulence |
Chuangli Brand Xiaoshoushunqi Troche |
|
Charm Communications Group |
Mainland China |
| Merit |
Duck Voice |
XYLISH Gum |
MEIJI SEIKA KAISHA, LTD. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
At the Cinema/Goodbye |
Acuo Gum |
LOTTE Co., Ltd. |
Dentsu Inc.Tokyo |
Japan |
|
| Public Services |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Dentist |
ACAP WildAid |
ACAP WildAid |
JWT |
Taiwan |
| Merit |
car crash撞?篇/Father&Son父子篇 |
Sunshine Helpline 升欣家庭保??? |
|
leo Burnett |
Mainland China |
| Merit |
LIFE SAVER |
WWF |
WWF |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Retail Services/Food/Stores |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Confession |
Chanto-Bar & Restaurant |
CHANTO Co., Ltd. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Ultimatum |
Chanto-Bar & Restaurant |
CHANTO Co., Ltd. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
Confession/Ultimatum |
Chanto-Bar & Restaurant |
CHANTO Co., Ltd. |
Dentsu Inc.Tokyo |
Japan |
| Merit |
His first visit |
Esthe WAM Beauty Spa |
Alfine Inc. |
Ogilvy & Mather Japan K.K. |
Japan |
| Travel/Public Transit |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Rugby on Your Mind |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Silver |
Born to Move |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Bronze |
Friendship |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Passenger Safety |
MTR |
MTR Corporation Limited |
DDB Worldwide Ltd. |
HongKong |
| Merit |
A “Water Paradise” you can FINALLY take your family to! |
Dekapathos |
YAMAHA MOTOR Co., Ltd |
dentsu west japan inc.kobe |
Japan |
| Merit |
Box campaign |
DHL |
DHL |
Ogilvy&Mather Advertising, Beijing |
Mainland China |
| Others |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
10, 20, 30 |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
RAINDANCE FILM FESTIVAL |
RAINDANCE 2006 TRAILER |
|
HAT INC. |
Japan |
| Merit |
Bedroom / Only my son / Repairman |
Oyajism: YUNKER / Kuro Oolong Tea / Nissan Clipper / Chamisul / KURE 5-56 |
Nissan Motor Co., Ltd. / JINRO JAPAN INC. / KURE Engineering Ltd. |
HAKUHODO Inc |
Japan |
| Cinematography |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Born to Move |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
My First Love + My Brother & Me + Kai Tak Boys |
60th Anniversary Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
10, 20, 30 |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Copywriting |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Hiding from Each Other |
OKWAP A375 |
Inventec Appliances Corp. |
UNION ADVERTISING |
Taiwan |
| Merit |
10, 20, 30 |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Two Women |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Direction |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
My First Love + My Brother & Me + Kai Tak Boys |
60th Anniversary Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Silver |
Rugby on Your Mind |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Bronze |
10, 20, 30 |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Born to Move |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Ages |
Nugen |
Nugen |
A-team Marketing Strategy Co., Ltd. |
Taiwan |
| Merit |
“Sundry Shop” |
Sprite Music promo |
Sprite |
Ogilvy & Mather Advertising? |
Mainland China |
| Editing |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Rugby on Your Mind |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Silver |
Born to Move |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Bronze |
My First Love + My Brother & Me + Kai Tak Boys |
60th Anniversary Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
Two Women |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
Goldfish |
Kee Wah Wedding Cake |
Kee Wah Cake Co Ltd |
Touches Ltd |
HongKong |
| Merit |
Estate |
NIKE |
|
Ping Pong Ltd. |
HongKong |
| Special Effects |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Gold |
Rugby on Your Mind |
Cathay Pacific Airways |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Silver |
Basketball Shoes |
Li Ning |
Li Ning Co Ltd |
Digit Digit Ltd |
HongKong |
| Bronze |
Black |
PROTON 42” LCD-TV |
|
Images Infinitely |
Taiwan |
| Merit |
Panda |
Creative ZEN V-Plus |
|
Images Infinitely |
Taiwan |
| Merit |
OLD is NEW |
National Palace Museum |
|
Images Infinitely |
Taiwan |
| Merit |
Lacross--cell |
Buick Lacross car |
SGM Shanghai |
Bates China shanghai |
Mainland China |
| Merit |
“Pick Up” |
Sprite |
|
Ogilvy & Mather Advertising? |
Mainland China |
| Music |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
Born to Move |
Network & Frequency Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
The Bar-Code |
UNI Water |
UNI-PRESIDENT ENTERPRISES CORP. |
Bates Taiwan Co., Ltd. |
Taiwan |
| Merit |
Victory |
VISA Card |
VISA information system (Shanghai) Co.,Ltd |
BBDO/CNUAC Advertising Co.,ltd |
Mainland China |
| Art Direction |
| Prize |
Title/Headline |
Name of Product / Service |
Advertiser |
Company |
Region |
| Merit |
My First Love + My Brother & Me + Kai Tak Boys |
60th Anniversary Campaign |
Cathay Pacific Airways |
McCann-Erickson (HK) Ltd. |
HongKong |
| Merit |
10, 20, 30 |
Madenform |
Madenform |
Ogilvy&Mather Advertising Taiwan |
Taiwan |
| Merit |
The Cell Phones Made from Plants |
Eco with IT |
NEC |
McCann Erickson Japan |
Japan |
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