17th Times Asia-Pacific Advertising Awards
The online award ceremony now is available.

The original schedule of the date of our online ceremony was on January 1, however, there were some technic problems. We are really sorry for the delay. On January 10, the online ceremony will be eventually on line. Meanwhile, you can check the prize-winning works from our judges and post your opinion on our online forum. Looking forward to it¡H Sit tight and enjoy!

http://ads.chinatimes.com/2006tapaa/ceremony/index.html

The world is flat? Is elimination a threat to you?
17th Times Asia-Pacific Advertising Awards Judges Interview series ¡Ð YASUHARU SASAKI, Creative Director, Dentsu, Japan

Being as a creator nowadays, the same kind of perspective may not be popular and acceptable next season. Always suffering from getting new idea? Always worrying about is the idea going to satisfy the client? Question, question, question. Do all the questions make you anxious and frustrated? Seems no matter how much time and effort you try to do is wasteful because you¡¦ll never follow up the rapid change of the market?

However, the situation is just nothing needs to worry about. How? According to the interview from Yasuharu Sasaki, the creative director of Dentsu, Japan, there are two points he mentioned ¡V Information provider and entertainment provider. ¡§In nowadays, an advertisement is not only promoting but also offering the latest, most entertaining information to all the consumers.¡¨ He said. ¡§Therefore, a spin off or additional information, even the interaction between seller and consumer seems to be so considerable. A moving and original material is a key point to make an advertisement an excellence as well! The way to present information is consequently no longer to be just rational and reasonable nor displaying it. Interesting, entertaining and interactive, that¡¦s how to fulfill and bring it to consumers¡¦ notice in the age that everyone is jammed by all kinds of information. ??

Being as one of our jury for interactive category, Mr. Sasaki offers his personal opinion to the variation of the industry in the interview, ¡§Creating something interactive is undeniable to be the trend and imperative in the future. However, we can¡¦t ignore TV and outdoor advertisements, either. Regardless of what kind of advertisement or the variable environment it is, how to make yourself undefeated seems to be much more important!¡¨ He said, ¡§What causes customers¡¦ interest and desire to buy a product? Without making consumers be impressed about the product by the ads, nothing will be functional! Even the speed of changing is so rapid that seems everyone is trying to follow up so arduously, but your persistence could rule the trend. Upgrading yourself and always concern on all the details in every process. Offering original, the latest and most interesting idea to your client would be the one and only way to catch up.¡¨

Norman Wu
Project Coordinator
Times Advertising Awards Executive Committee
Tel: 886 2 23087111 ext. 6229/ 886 2 23087434
Fax: 886 2 23086974

The 17th Times Asia-Pacific Advertising Awards ¡Ð Times Online Asia-Pacific Advertising Festival!

The Times Asia-Pacific Advertising committee is now holding the online ceremony and online Asia-Pacific Advertising Festival after the judging process of the 17th Times Asia-Pacific Advertising Awards. From December 13th, the excellences from all the judges this year will be presented to you on our website. Communicating and sharing the opinion on the platform of Asia-Pacific region via the online festival is the expectation to reach the idea of ¡§No boundary!¡¨
The online ceremony and the online discussion forum will be subsequently presented to you. Still, we have the best of show of this year and the series report in depth to the prize-winning ads. We would like to invite you to join us. Relax and enjoy!
Check the information, please log on http://www.timesawards.com/2006tapaa/index.html

Due to the deadline will be on Sept. 25 but there are still lots of requests for the deadline extension. The 17th Times Asia-Pacific Advertising Awards Executive Committee would like to declare that we are going to extend the deadline to Sept. 29. The registration system will be closed at 1900( Taiwan time) on that day. Please register on line at

www.timesawards.com/2006tapaa/index.html

The 17th Times Asia-Pacific Advertising Awards Executive Committee is looking forward to seeing you works! Any inquiry, please contact us:

email: nw0711@mail.chinatimes.com.tw

tel: 886 2 23087111 ext 6229

17th Times Asia-Pacific Advertising Awards Judges Interview series ¡Ð
Tony Peck, Executive Creative Director, OgilvyOne Worldwide
¡@With 20 years experience in all forms of advertising communications, Tony Peck, who was born in Australia, is an internationally award-winning Creator. He has worked for leading agencies in Sydney, Brisbane, Perth, Auckland, Wellington, Hong Kong (twice) and London, for a large number of brands such as American Express, IBM, The Economist and Toyota to name a few. Just wondering ¡V How did he do that? There is always a curiosity every time I see a new commercial or a new advertisement ¡V How do these geniuses work that out? What inspired them to have those creativities?

¡@Indeed, advertisement is a very important element of promoting a product, image, brand, and service. And there is no doubt that a successful advertisement is the base of a thrifty market. A word, a motion, even an idea could incite and release the desire from the deep part of our sub-consciousness. Tony thinks ¡§In order for an ad to work, it must be simple in thought, imagery and words. It should make you look at the product/service in a new way.¡¨ According to the award-winning advertisements these years, the reason that they are so great is so easily to be discovered. It¡¦s not just the luxurious scenery, a celebrity being as the spokesman, but a simple and explicit idea which is relevant and creative.

¡@One of the award winners Tony¡¦s been involved with was sending a shovel to farmers in New Zealand. The product was bank loans. The shovel symbolized how they could 'Break new ground' and expand their business by taking-out a loan. The challenge was how to afford and deliver what were very substantial shovels that a farmer would use. The barriers were a client who initially thought they could just send a small hand shovel ¡V but where's the impact? A cost that was substantial - but the loans they were buying were substantial, so what was the real cost of acquisition? The idea was strong enough to be carried over into land art, where they planted a field to create an image of a shovel with the headline. Like all good ideas it generated considerable press and general interest, particularly among their target.

¡@As creative as Tony, however, hits the choke point sometimes. What he suggests is that go back to the brief. Maybe it's not telling you enough. Make some phone calls and pretend that you want to buy the product/service. The sales people may give you a different angle and you'll know more about what you're trying to sell. Share your brief with other creators, you never know what a quick chat may inspire.

¡@Can¡¦t wait to show your creativity? 17th Times Asia-Pacific Advertising Awards is calling for entries now! September 25 will be the deadline fro registration. Please log on our website for more information.? http://www.timesawards.com/2006tapaa/index.html

The 17th Times Asia-Pacific Advertising Awards is now calling for entries!
Think you are the best? Prove it!!

¡@The 17th Times Asian-Pacific Award is calling for entries! In addition to the traditional award categories, our organizer is setting more awards for production excellence. So far, the four categories are television, print, outdoors advertisement as well as network advertisement. The judging process is divided into two stages. The first and the second stage are respective from October 13 to 21st, as well as from November 3 to 13th.
¡@More than thousands is the number of works that the Times Asian-Pacific Award receives every year. In the judging process, how to choose the most creative also Asian representative work? This year¡¦s Judging Panel includes an array of specially selected elites from international advertising agencies all across the Asia-Pacific region. They are recognized achievers in the field and have been constant winners of top international awards such as AdFest, London, NYF, Cannes, Clio Awards, One Show and so on. ( see the attached list ) Think you are the best? Prove it now!

The 17 th Times Asia-Pacific Advertising Awards ¡Ð The Cynosure

The 17 th Times Asia-Pacific Advertising Awards is now registering on line! The entry is from August 15 th and the deadline will be on September 25 th . For the 16 th , Dentsu Japan's ¡§Husky Girl¡¨of advertiser ¡§AJINOMOTO STADIUM¡¨ has won the TVC category ¡§Best of the Show¡¨, and Bates Asia Kuala Lumpur's ¡§Squre Cut Jeans¡¨of LEVI'S has won the Print category. Also, the total amount of the entries and the participants last year were history high! Therefore, it is predictable to have more countries to join the great advertising award this year. China , Hong Kong , Japan , Singapore , Korea , Malaysia , Thailand, Indonesia, India, Philippines, Australia, New Zealand, Vietnam.. more than ten of the countries or regions will participate the award.

The committee of this year had done something really special according to all the winners and their creations last to sort a collection which is attached to the brochure this year. Sharing the greatest honor of these winners and their creations with all the advertising creators is the idea. Meanwhile, we do expect that bases on the communication like this could excite and inspire more fancy creation! The committee of this year also invites more masters in the advertising industry. Looking forward to building up the platform for all the creators via the discussion.

Online registration is highly recommended. Please log on our website for more detail: http://www.timesawards.com./2006tapaa/index.html

17 th Times Asia-Pacific Advertising Awards Executive Committee

Tel: 886-2-2308-7111 ext 6229 Fax: 886-2-2308-6974